Viktoriya Blazheva is First Vice President and Head of Identity and Communications for UniCredit Bulbank. Her work and interests are in the area of professional management, marketing and communications for worthy people, organizations and causes.  She is a graduate of Stanford University, Stanford Graduate School of Business professional certification program in Innovation and Entrepreneurship; Alumni of Harvard University, John F. Kennedy School of Government, Executive Education, SFNO program; has BS (Honors) from OU Business School and is MBA Candidate at Warwick Business School. Viktoriya Blazheva is a lecturer at the Bulgarian branch of London School of PR and member of the European Association of Communication Directors. In addition to her professional engagements she is Head of the workgroup for communication strategy of the Council of Women in Business in Bulgaria.